Recently, I was talking with my parents and they mentioned to me that there was this GE commercial that had a hidden message in it, designed to be found only by people with DVRs. So, today, I happened across one of the commercials and tried to find the message. I found it! It's an odd little thing called One Second Theater which are like little commercials within commercials. To find them, you have to basically start the commercial in your DVR, and then slo-mo through the commercial until you find it. I found the one in the 'Ecomagination' commercial. This is the one with the elephant dancing to 'Singing in the Rain'. Near the end, a few seconds before the end, the One Second Theater comes up. Check the link for this blog to see the actual commercials hidden within these commercials.
This is a very clever way of getting you to actually watch the commercials on a DVR, rather than fast forwarding through them. I like that GE is doing this. It strikes me as a nice way of accepting a new technology and even adapting to a new technology, rather than bitterly trying to fight it.