This morning, on The Today Show, they did a 'story' (and I use that term very lightly) about the new Zune MP3 player from Microsoft, that is being released today. This commercial was clearly and unfairly slanted towards the Zune.
Every time they showed the Zune next to the iPod, they conveniently had the Zune playing some kind of video. For the iPod, they substituted the current, fifth generation video capable iPod, for the older, fourth generation, non-video iPod. In effect, they were comparing the Zune with an iPod model from several years ago! This iPod they were comparing it to did not have video, and did not even have a color screen. You see a cool video playing on the Zune, and this plain, boring, black and white screen just sitting there showing text on the iPod next to it. This would clearly give the uneducated viewer (most people) the impression that the iPod is old and outdated and that the Zune is new, cool and modern. Hello! The current iPod not only can play video, has a color screen and even has a model with more than TWICE the capacity of the Zune!
If they wanted to make a more 'honest' comparison between the two, they should have compared the fact that the Zune has an FM radio and the iPod does not. They could have also mentioned that the Zune has a larger screen than the iPod, although the Zune's screen is the same resolution as the iPod's screen.
I plan to stop by the store sometime within the next few days and check out the Zune. I'll be writing with my thoughts about it once I've had a chance to play with it. I've already been doing some research on it, and so far it just doesn't seem to have a prayer of beating the iPod.