I wrote in my previous blog about how the Apple TV was good, but that the video quality wasn't very good playing videos downloaded from iTunes. This was due to the fact that video content on iTunes is only 640 x 480, but the AppleTV runs at considerably higher resolutions. This leads to a 'blockiness' effect on the video.
It has been announced previously, that Apple will be holding a Special Event at the NAB (National Association of Broadcasters) show on April 15th. The event is titled 'Lights, Camera, Apple'. This would seem like the perfect time to announce higher, possibly full HD content on iTunes! Since the Apple TV was just released, it would only make sense for them to hold off distributing HD content until they had a product capable of playing it. Now they do - the Apple TV! I would certainly like to see downloadable HD versions of TV shows and movies coming from iTunes. Granted, I don't have a HD television, but it would still no doubt contribute to a much nicer picture even on my standard definition TV. I would also expect that if they do this, they'll also upgrade the iPod to play this HD content. I wonder if perhaps an HD capable iPod with a larger screen, similar to the iPhone will show up as well?
Suddenly, April 15th is starting to sound like it's going to be an interesting day.