I never did understand the philosophy of spamming. Spam emails are often filled with nonsense text added in to throw off spam filters. They also tend to use images lately to prevent filtering based on text content. I've never understood how anyone could be expected to take these nonsensical emails seriously and actually buy stuff.
In the spammers continuing quest to attract your attention and make you actually read their pathetic sales pitches, they often try to write subject lines designed to get your attention. Usually these are generic subject lines like 'Hi!', or stuff like that. Anything to make you think it's not an ad, but some friend trying to contact you. Personally, if the sender's name is unknown to me, I'll just delete these without reading. I've noticed something new in their bag of tricks over the last few days.
Lately, I've been getting spam emails where the subject line is the same as the subject line of a recent news story. These include such things as celebrity news, tech news etc. I imagine the idea is to make you think a friend is emailing you an interesting news story you should read. But then, when you read the email, only the subject line is the 'news story'. The rest of the email is an ad. It's getting to the point that I don't trust my email at all. If someone unknown contacts me, it's likely that email will get deleted by me as spam, even if it's not.
Spam is rapidly making email completely useless.